Every closet has its favorites…
proven essentials that emerge from a mixture of necessity and opportunity.


For 23 years, OOBE has been designing and delivering foundational clothing to outfit people for work and adventure. Our label, OOBE BRAND, and its Charleston flagship store, draw on our deep South Carolina heritage and crown seaport’s inimitable style to reinterpret traditional menswear. We approach classics with thoughtful simplicity to deliver dress shirts, sport shirts, polos and tees, pants, shorts, blazers, and other American touchstones that combine precise craftsmanship with effortless elegance and wearability. Ours is a timeless aesthetic that is at once well-formed and constantly evolving – the ultimate reflection of a life fully lived.


Why Charleston? Simply put, because it is a standard-bearer—refined yet relaxed; considered, with a rebellious streak; and as steeped in culture as it is in pluff mud, with the unpretentious elegance of a broken-in leather club chair. From the beach to the Battery, the creeks to the cobblestone streets, Charleston’s landscape-laden color palette, rugged coastal beauty, and authentic spirit will continue to be an endless source of inspiration for OOBE BRAND. In return, we promise that 161 King Street will be an experience and a neighborhood destination as much as a retail shop.

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The roots of OOBE BRAND reach well beyond 1994 and Easley, South Carolina, where Tom Merritt and Mike Pereyo decided to build upon their friendship born at Clemson University…that year just happens to be when they cemented the idea of creating an outdoor lifestyle apparel company. As with other values-based heritage brands and outfitters that came of age during that era, OOBE sought to regard people over profits while developing a company culture and manufacturing network to mirror their convictions. Fortunately, doing good in business turned out to be good for business as well. Circa 2000, OOBE bolstered through strategic partnerships where we offered our design expertise to other quality conscious and brand-centric companies. These enduring relationships are the foundation for our business today, a day in which we proudly present OOBE BRAND to you.

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