SPRING ESSENTIALS
OOBE BRAND 161 KING.ST draws on the company’s deep South Carolina roots and Charleston’s inimitable style to deliver classic American sportswear anchored by precise craftsmanship, effortless wearability, and unpretentious elegance.
NEW ARRIVALS
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CAPITAN CHAMBRAY SHIRT
A Storied History
Durable yet lightweight and breathable, chambray made its way as the shirting fabric of choice among U.S. workers in the 18th century, giving birth to the "blue collar" term. Dyed with indigo.
Lived-In Comfort
YOUR TEE SUBSTITUTE
The Linguard Henley will become your new favorite. Garment washed for lived-in comfort, made of tuck stitch cotton for subtle texture.
THE MARGINS
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GET TO KNOW US
About OOBE BRAND
For 23 years, we have been designing and delivering foundational clothing to outfit people for work and adventure. Our inspiration comes from the culture and surroundings in Charleston, SC.
The Impact of Indigo
Indigo has long been one of the world's most sought-after dyes, and it played an important role in the history of our home state. This storied blue is a core part of our line.
OUR FLAGSHIP STORE
CHARLESTON, SOUTH CAROLINA
Visit our flagship store in Charleston, SC.
Trade some stories, make some friends, and browse the line for yourself.
STORE HOURS
Weekdays: 11 am - 6 pm
Saturdays: 10 am - 6 pm