NEW MARKDOWNS
View all
OOBE BRAND 161 KING.ST draws on the company’s deep South Carolina roots and Charleston’s inimitable style to deliver classic American sportswear anchored by precise craftsmanship, effortless wearability, and unpretentious elegance.
STANTON CAMP SHIRT
It's In The Cloth
The elemental expression of personal style defines more than just how we look, it is also about who we are. We take that connection seriously, approaching classics with thoughtful simplicity. Ours is a well-crafted study of pragmatism and aesthetics. Timeless American clothing designed for a full life and put to the test, time and again.
The Requisite Cotton Shirts
SHOP SHIRTSTHE MARGINS
View all
GET TO KNOW US
About OOBE BRAND
For 23 years, we have been designing and delivering foundational clothing to outfit people for work and adventure. Our inspiration comes from the culture and surroundings in Charleston, SC.
The Impact of Indigo
Indigo has long been one of the world's most sought-after dyes, and it played an important role in the history of our home state. This storied blue is a core part of our line.
OUR FLAGSHIP STORE
CHARLESTON, SOUTH CAROLINA
Visit our flagship store in Charleston, SC.
Trade some stories, make some friends, and browse the line for yourself.
We have reopened! Store Hours:
M-F 11am - 6pm
Sat 10am - 6pm, Sun 12-5pm