OOBE BRAND 161 KING.ST draws on the company’s deep South Carolina roots and Charleston’s inimitable style to deliver classic American sportswear anchored by precise craftsmanship, effortless wearability, and unpretentious elegance.
FULTON SHAWL COLLAR SWEATER
The Classics Reworked
Every man has his favorites. The pieces we reach for because they make us feel most like ourselves, only the best version. They feel familiar from day one. Timeless, lived-in essentials that are always ready for the road ahead.
FALL ARRIVALS
View all
The Requisite Cotton Shirts
SHOP SHIRTSTHE MARGINS
View all
GET TO KNOW US
About OOBE BRAND
For 23 years, we have been designing and delivering foundational clothing to outfit people for work and adventure. Our inspiration comes from the culture and surroundings in Charleston, SC.
The Impact of Indigo
Indigo has long been one of the world's most sought-after dyes, and it played an important role in the history of our home state. This storied blue is a core part of our line.
OUR FLAGSHIP STORE
CHARLESTON, SOUTH CAROLINA
Visit our flagship store in Charleston, SC.
Trade some stories, make some friends, and browse the line for yourself.
We have reopened! Store Hours:
M-F 11am - 6pm
Sat 10am - 6pm, Sun 12-5pm