THE ART OF INDIGO
Indigo's history is as deep as the blue itself, carrying a great heritage in South Carolina, where it once comprised a third of the colony's exports.
South Carolina reaches back to Eliza Lucas Pinckney, who first experimented with indigo seeds in 1738. Her father, a British colonel, was re-posted to Antigua and left her in charge of three family farms when she was 16. Eliza searched for new crops to contribute to the thriving lowcountry. Within five years, indigo dyes were North America’s second largest crop.
Reviving an artisanal practice gives each indigo dyed garment an authentic vintage finish with enduring character, fading naturally over time. The ever-deepening patina makes each garment unique and prone to color transfer until sufficiently broken in.
Look for the indigo leaf icon throughout our products
and see for yourself why it is an excellent choice.