END OF SEASON SALE  40% off select styles + free ground shipping.   Prices as marked.  SHOP NOW

Come Experience Life at 161 King Street

Welcome to OOBE BRAND. A collection of timeless American essentials for men who want a lived-in, yet refined style. Inspiration runs deep in our South Carolina heritage and flagship store location…Charleston. Rugged beauty. Rich culture. Authentic spirit. Precise craftsmanship. It’s reflected in all that we make, the ultimate portrayal of a life fully lived.

Oobe Sale Oobe Sale

Shop Charleston Style

Indigo: Enduring Character

Indigo's history is as deep as the blue itself, carrying a great heritage in South Carolina, where it once comprised a third of the colony's exports.

Indigo Shirts

The Indigo Story

Charleston Color

Our passion for color goes beyond Indigo & Charleston Green. It's about the people. Uncommon, unique, individual characters. Cut from a different cloth.

Penelope Boat Penelope Boat carving boat

Meet John Martin, Master Boat Builder